BlueGreen is a social enterprise based in Kerala, India which was set up by Dr. Johnson Jament in 2023 for continuing to promote education, culture and research as well as sustainable development activities with the artisanal coastal communities – Coastal Indigenous Peoples in India. The enterprise is a development of over a decade of learning, research, activism and community engagements.

 

BlueGreen provides appropriate guidance and data/science based practical ideas to strengthen the coastal community activism to protect Kadalamma – the mother sea/ocean – and the coastal Indigenous People’s lives that includes women and disabled at the coast and their traditional ownership of ocean/coastal resources, their sustainable livelihood practices at the territorial waters and beyond.  

 

The activities are reflected through various forms of engagements; supporting the Association of Artisanal Fishers to promote sustainable fishing practices as well as to protect their centuries old customary rights over the sea and the natural resources. Coastal Communication is promoted through SeaTribes YouTube media channel and other social media platforms in the form of documentaries, short films and issue-based video productions. Youth activism is encouraged through promoting activities of Coastal Indigenous Youth Network (CIYN). Working with organisations, institutes and individuals in India and abroad to document marine species and conserve marine biodiversity and to have the localised weather information service to the artisanal fishers and thereby building resilient capacities to ensure safety and security of the traditional fishers. Educating the Coastal Indigenous Peoples and the local communities to be aware of the impacts of marine pollution and other related harmful industrial activities at the seawaters. Particularly, coastal youths (through Coastal Indigenous Youths Network) are encouraged to engage in community development activities in connection with Sustainable Development Goals, Ocean Decade (The Science We Need for the Ocean We Want), UN Decade of Ecosystem Restoration (Preventing, Halting and Reversing the Loss of Nature), UN Water Decade (Averting a global water crisis), and International Decade of Indigenous Languages.